Head of Marketing and Sales for Moss Motors and Moss Miata.
I connect people with brands. I build relationships that benefit businesses and their partners. I tell great stories, develop teams and navigate competing objectives in stride. As an actively involved executive-level sales and marketing strategy expert, I drive event engagement, corporate sponsorships, experiential activation, brand management, media integration and revenue generation for automotive, power sports, consumer products and non-profit member organizations. I’m proven under pressure, highly adaptable and driven to exceed expectations.
Public Relations | Brand Management | Product Development | P&L Responsibility | Project Management | Marketing Analytics | Event & Promotion Management | Copywriting | Social Media Management | Partnership & Channel Development
MOSS MOTORS LTD | Goleta, CA | (2019 to present)
British sports car and other specialty automotive parts since 1948. Moss Motors and Moss Miata provide parts, accessories and related components for a wide spectrum of sports cars and sedans including MG, Jaguar, Triumph, Austin-Healey, Mazda Miata and Classic Mini. #mossmotors #mossmiata
Director of Marketing & Sales
Leading the integration of sales and marketing operations and customer experience teams for the Moss Motors family of British and specialty automotive brands. (Moss Motors, Moss Miata, Moss Classic Jaguar).
AMSOIL INC | Superior, WI | (2017 to present)
First in synthetic motor oils, since 1972. CPG in the automotive and powersports industry.
Racing and Events Marketing
Currently managing a team of direct reports, a multi-million dollar budget and ROI for all AMSOIL racing and event marketing. Working collaboratively with an integrated marketing team, I drive AMSOIL’s consumer product growth through motorsports racing, experiential event marketing, influencer media development, dealer sales programs, customer engagement and promotions.
Iron Dog, Inc. | Anchorage, AK | (2010 to 2017)
World’s longest snowmobile race; 2,000 miles across the Alaskan wilderness.
The Iron Dog is the longest and toughest snowmobile race in the world. In my first year I managed to elevate the Iron Dog to historic high levels of funding, prizes, event attendance and media exposure.Â As of 2015, Iron Dog has reached all new levels of exposure, funding and awareness. In 2014, Ski-Doo named a product after the race, a first-ever national TV documentary aired in 2015 on NBCsn, the 2015 ceremonial race began in downtown Anchorage, Alaska and the event was the first-ever motorsport to be inducted into the 2015 Alaska Sports Hall of Fame.
AlumaSki (Mackinnon Marine Technologies, Inc.) | Anchorage, AK (2015 to 2016)
A new class of sport utility boat. The aluminum boat you sit on, not in.
Marketing Manager and CEO
WorkedÂ hard to develop a fledgling start-up boat manufacturing business in Alaska.
Alaska HDTV | Anchorage, AK (2007 to 2010)
Online media advertising representatives company.
Co-Founder / Marketing Director
Established a new media firm specializing in online video distribution, social media marketing and video production.
Popchair Creative | Seattle, WA | (2005 to 2007)
Web design company specializing in professional web design, SEO services and SEO web development.
Co-Founded a Seattle-based web design and creative company. Managed public relations and business development for several early-stage startup companies.
GCI | Anchorage, AK | (2000 to 2005)
Largest telecommunications company in AK.
Internet Product / Content Manager
Hired to lead the development of multimedia efforts and strategic direction for Alaska.com while maintaining GCI.com, GCI.net and related corporate web sites. Scope of diverse accountability included project / program management, business case development, product analysis, success reporting, multimedia development, training and documentation.
Starbucks Coffee Company | Seattle, WA | (2000)
International coffee company and coffeehouse chain.
Managed a team of 12, including several Microsoft contractors. Established and managed project plans, development teams and business requirements for the recently acquired music website. Instrumental in additional product development projects in conjunction with Real Networks, Panasonic and AT&T.
Nerland Agency (Now called Spawn) | Anchorage, AK | (1999)
Brand strategy and communications agency with expertise in building trust and confidence for B2C and B2B stakeholders.
Interactive Media Director
Provided decisive leadership to a team of creative and web development personnel.
Internet Alaska, Inc. | Anchorage, AK | (1997 to 1999)
Leading Internet service provider in AK.
Director of New Media
Provided decisive leadership to a web design team and implemented new technologies into the company siteÂ¾www.alaska.net. Developed external internet and intranet sites, banner advertising campaigns and corporate branding art projects. Shaped all creative aspects for web and print design projects.
Alaska Federal Credit Union | Anchorage, AK | (1996 to 1997)
Provides a full range of financial services with branch offices throughout AK, Western WA and CAâ€™s High Desert region.
Electronic Media Marketing Officer
Directed the design and maintenance of all electronic services, including website, kiosk screen, marquee signs and several internal marketing messages. Worked closely with Senior Vice Presidents to develop marketing strategies.
Education: Mechanical Engineering Studies
University of Oklahoma, Southern Nazarene University, Oklahoma State University
Class B Commercial Driver License with Motorcycle endorsement; Private Pilot License
Board Member, Fundraising Chair – Alaska Hospitality Retailers (2014-2017)
Wish Granterm, Make-A-Wish Foundation of Alaska (2001)